You pay a flat fee. You do not buy a better position.
Sponsorship keeps the directory free for the people using it. These rules are published because a senior deserves to know exactly which part of the page was paid for — and which part was not.
The eight rules we will not break
These bind us, not you. If we ever break one, a sponsor is entitled to a prorated refund and we will say publicly what happened.
A flat annual fee only. Never per lead, per call or per click.
The ranking is never touched. Results are scored on how well a program matches the need. Money does not enter that score.
Paid placement sits in its own area, labeled "Paid sponsor." It is never mixed into the results.
No sponsors at all on benefits screens. Medicare, TennCare, VA, SNAP and energy assistance carry no advertising, ever.
No sponsor writes or previews a listing. Not their own, and not anyone else's.
No user data goes to sponsors. Not names, not searches, not numbers. Reporting is counts, by category and territory.
Caps, not exclusivity. Sponsoring a county does not remove your competitors from the list.
A published refusal policy. We can decline or end any sponsorship, with the fee prorated back, and we say so in writing.
Annual, and capped
Capped, so a category never fills up with one kind of business.
| Level | Per year | How many | Where it appears |
|---|---|---|---|
| Supporter | $250 | No cap | Named on the supporters page |
| County | $750 | 3 per county | Paid-sponsor area, one county |
| Section | $2,000 | 2 per section | Paid-sponsor area, one category |
| Regional | $3,000 | 6 total | Paid-sponsor area, all counties |
| Founding Underwriter | $5,000 | 2 total | Named as a founder, every page |
Prices are anchored to comparable directories and are untested in this market. [FOUNDING-YEAR DISCOUNT — not yet decided.] [INSURANCE CATEGORIES IN YEAR ONE — not yet decided.]
What your money buys
A labeled place beside the results. Your name where people can see who pays for this. And a quarterly report: how many people in your territory looked for what you sell, and how many found nothing.
What it does not buy
A higher position. A competitor's removal. Edits to any listing, including your own summary. A single phone number or name of anyone who used the directory.
Want to see the numbers first?
Ask for the unmet-need report for your county. No obligation, and we will not chase you.